A well-written job ad is the first contact point between your company and potential candidates. It’s your chance to promote your company’s values and culture. A well-written job advertisement will attract attention to the job and your company and result in higher quality applications and more interviews.
A great job description contains crucial details regarding the hiring process, from beginning to finish. This will ensure that both you and the applicants are on the same page regarding what to expect. It can also help avoid candidate ghosting and drop-off and ensure an efficient, fair hiring process for all involved.
Make sure you use a simple, clear language that is easily understood by all types of people. Avoid jargon or cliches which can make it difficult for potential candidates. Employ job advertisements to promote your diversity initiatives. Make sure the language used does not exclude any person.
Additionally, don’t overlook to include the main advantages and perks on your job descriptions. Include any benefits that your company offers such as free lunches or an office with a fantastic view in your job description. These can be enough to convince a candidate to choose you over a competitor. It’s also a good idea to include any volunteering opportunities or community involvement your company is involved in as it is something that a lot of prospective employees will look for when deciding which business to apply to.
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